|
||||||||||||||||||||||||||||||||||||
 |
Gene Fisher
Gopher State
Data Processing
The best direct mail campaigns… the strongest offers… and the best looking mailpieces are nothing more than “dust in the wind” unless they reach their intended target audience!
The U. S. Postal Service reports that nearly 20% of all families change residences every year… and 50% of middle and upper management people change jobs or companies every year!
In all, this represents approximately 44 million people and businesses on the move annually.
The goal of our Data Processing department is to make sure that your mail zigs and zags through the mail stream in order to reach its ultimate destination.
To accomplish this, we utilize a number of strategies to speed delivery, reduce waste, and lower printing, mailing, and postage costs… from NCOALinkTM which updates address changes to Ancillary Service Endorsements (such as Address Service Requested, Reted, Change Service Requested, Forwarding Service Requested, or Address Service Requested).
At the same time, we eliminate costly duplication while correcting and standardizing street addresses, city names, and zip codes to match the U. S. Postal Service standards –– and presort by carrier route in order for your mail to qualify for maximum postage discounts.
Most of our clients don’t understand exactly what we do or how we assure that their mail reaches its destination.
But they definitely appreciate knowing that we are masters of data processing… that we provide effective leadership and proven solutions to maximize their direct mail effectiveness… eliminate unnecessary expense… and increase their return on investment.
Our Data Processing people receive and handle data in just about every format and media type:
Preferred Formats - IBM, Dbase III or newer, ASCII comma or tab-delimited.*
Preferred Media - e-Mail, CD, FTP, Zip Disk, Diskette.
*Other formats may be used. Call with questions.
Contact us today to discuss our Direct Mail Data Processing services