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eMail Marketing Spam
Impact's eMail Marketing Spam Guidelines
What Is "Spam?"
Spam is the popular term for unsolicited commercial email. While most email marketing spam is of a commercial nature, it is more often associated with fraudulent schemes, get-rich-quick offers, or too-good-to-be-true promotions. Spam is almost any unwanted message. A good rule to follow: if you have never communicated with someone before, any message you send will probably be considered spam.
Why Is Spam A Problem?
Unlike unsolicited postal mail, the cost of sending spam is borne by the receiver, not the sender. When a direct marketer sends you unwanted mail, they have paid for printing and postage; the only cost to you is your time to read it or throw it out. Delivering email, on the other hand, requires an infrastructure of network bandwidth, software, and support. So when you receive a spam message, your Internet provider or corporation is paying for it.
Because of this, most Internet providers have taken steps to filter and delete email marketing spam. Some large commercial Internet service providers estimate that up to 40% of their incoming mail is spam. If they delivered it all, the costs of their mail system would skyrocket.