eMail Marketing Spam

Don't Send eMail Marketing Spam

Why Shouldn't I Send Spam?
There are a number of reasons that you should not send spam messages.

• Spam doesn't work. Most email users resent spam and will not respond to spam messages.
• Spam will damage your reputation. Most people associate spam with disreputable organizations they don't want to do business with. If you send spam, recipients will believe that you are such an organization.
• There may be legal sanctions for sending spam. A number of states have enacted anti-spam legislation, and it is likely that more will follow. Some of these laws require spammers to pay monetary damages to the recipients of their messages. Additionally, because the cost of spam is paid by ISPs, many will take aggressive le-gal action against you if you send spam to their users.
• Use of Impact’s Managed eMail Solutions system for spamming is prohibited. Under the terms of your service agreement with us, you may not send spam on our system.

Fortunately, non-spam email (Permission eMail) is a powerful tool for communicating with your customers, automating business processes, and increasing your profits. By avoiding email marketing spam, you will get the maximum benefit from your email broadcasts.

The following guidelines will help you avoid the problems and liability of spam complaints.

• Always use opt-in email lists - lists of addresses of people who have agreed to receive email from you.
• Always remind people that they have opted in to your list.
• Always tell people how to remove themselves from your list. When someone does ask to be removed, do it promptly.
• Always use a valid reply path, so that recipients can contact you by selecting "reply" in their email software.
• If you receive a spam complaint, handle it promptly and professionally. (If you do not already have a procedure for handling spam complaints, you should create one.)
• Never sell, rent, or trade your email list. If you do, you will lose the trust of the people on it - and the permission to send them email. If you have a business partner who would like to contact your list, you should send the message on their behalf

Good eMail Marketing starts with the right opt-in database